The other day I enthusiastically emailed my best friend a link to the new video for the Tune-Yards song Water Fountain with the words “I can’t stop listening to this! It’s so good! This video is everything.” in which she replied, “I really don’t like Tune-Yards. Will you still be my friend?” Days later I was met with an equally unenthusiastic eye roll from my boyfriend when I insisted we blast it in the car while driving home through downtown. He's also not a fan. I get it. Tune-Yards isn’t everyone’s cup of musical tea. In fact, I’m pretty sure you either love them or hate them and well, I guess since that time an old friend of mine put “SunLight” on a mix tape I’ve just really loved them.
I love the rhythmic games, the word play, the creative direction and the way their videos consistently channel that childlike quality of an unfiltered imagination. Their newest video for Water Fountain is no different with a nod to Pee-wees Playhouse and the occasional wink to the art world. It’s vibrant, it’s fun and it’s completely bizarre but there’s no denying that it is pure visual delight.
Here are a few of my favorite parts:
I mean pretty great, right? You can watch the whole thing HERE. I recommend turning it up really loud around 1:50 and letting loose ;)
P.S What are you thoughts on Tune-Yards? Bizarre noise or musical genius?